How to Use Social Media to Boost Food truck Sales

Is Social Media Right for Your Food Truck?

Let’s look at the latest stats to answer this question:

•  Over 80% of U.S. adults use social media daily, and food content is among the most viewed and shared.
• TikTok videos with the tag #FoodTruck have over 2 billion views, and that number keeps growing.
• Millennials and Gen Z, who often lead the charge when it comes to booking food trucks for events, are most active on TikTok and Instagram Reels.
• Local families, business owners, and event planners use social media to discover catering and mobile vendors.

Your customers are on social media, and with AGMS’s support, you can meet them there to build trust and drive sales.

Setting Up Your Social Media Presence

Before diving in, choose one platform to start with and manage it well. Consistency builds trust, a value AGMS holds dear. Here’s how to set up your Food Truck on today’s top platforms:

TikTok: Capture the Food Truck Magic

• Choose Your Handle: Use a consistent name like @YourFoodTruck (e.g., AGMS uses @AGMSNation).

• Profile Picture: Set your stand’s logo for brand recognition.

• Bio (150 characters): Highlight your unique selling points. Keep it clear and local—“Serving up soul food in Houston! Book us for your next event! ”—e.g.,  Open Thursday-Sunday 10-6 Visit us at 123 Sparkler St!”—and ensure your location matches Google and Yelp for SEO.

• First Post: Share a 15-second video of your tacos with a caption like, 3 reasons our tacos steal the show  #FoodTruckLife #HoustonEats” 

Instagram: Showcase Your Truck’s Vibe

• Cover Photo: Use a vibrant photo of your truck in action or your signature dish

• Profile Picture: Your logo, keeping it consistent across platforms.

• Bio:  Add location, food type, and how to book you—“Gourmet grilled cheese on wheels  | Book for events | DM us! Add a personal touch—e.g., “Family-owned Food Truck in Denton, TX!  Open Thursday-Sunday 10-6 Call (555) 123-4567.”

• Location and Hours: Use Instagram’s location tag and add hours in your bio or highlights to help customers find you.

   

Create Engaging Content to Attract Hungry Customers

• Authentic, short-form video drives the most engagement. Use your platform to tell your story with these ideas:

   Behind-the-Scenes Prep
  “Watch us load up the grill for today’s lunch crowd!” Share your passion and build anticipation.

   Customer Reactions
  Record quick clips of customers trying your food—“First bite reaction to our birria tacos… 10/10!  #TacoTruckVibes”

   Promote Events & Pop-Ups
  Post reminders like: “Catch us this Saturday at the Downtown Night Market!  #LocalEats #FoodieFinds”

   Highlight Private Events
  Show your truck at weddings, birthdays, or office parties. Caption: “Yes, we cater! DM us to book your next event!  #PrivateEvents #MobileCatering”

   Faith & Community Posts
  Inspire and connect deeper with posts like: “Grateful for every meal we serve and every smile we get.  #FaithInBusiness #AGMSFamily”

Turn Followers Into Loyal Customers

With AGMS, you can link your social profiles directly to payment and booking tools:

 Add a “Book Now” or “Pay Deposit” link in bio
 Use mobile invoicing to easily charge for event deposits
 Use DMs or auto-replies to guide people through booking

Every post is an opportunity to build trust, reflect your values, and secure more business.

🍔 Engaging content drives 80% more interactions—here are faith-inspired, community-centered ideas for your food truck brand:

🎥 Short Videos: Share a 10-second TikTok or Instagram Reel of your truck in action—
“Watch these tacos hit the grill! Perfect for family fun and good vibes. 🌮🔥 #FaithFueledFood”

🎁 Giveaways with Purpose:
Run a contest like: “Share your favorite food truck memory for a chance to win a FREE meal! We’re here to serve and bless your day. ❤️🚚 #FoodTruckBlessings”

📹 Behind-the-Scenes:
Film a Reel of your team prepping, cooking, and serving—caption it:
“Made with love, served with joy! Come visit us for a meal that feeds more than just your appetite. 🙏 #ServeWithHeart”

✅ Safety Tips (Truck Edition):
Post a quick tip list—“Keep cool and safe at summer events—hydration, shade, and clean eating! 💧🌞 #FoodTruckTips”

Listen and Respond with Integrity

Your customers will engage with your content, and comments, questions, and messages will pour in. Respond promptly and with care, reflecting AGMS’s commitment to serving with integrity. For example, if a customer asks, “Are you open on July 3rd?” reply, “Yes, we’re open 9 AM to 9 PM! Can’t wait to serve you.”

Stay Connected Year-Round

Stay Engaged Year-Round

Even during slower seasons, consistency builds momentum. Share posts like:

• “Flashback to last summer’s BBQ bash! ”

• “Planning a fall festival? We’d love to be part of it! ”

• “Midweek gratitude: thank YOU for supporting small businesses like ours!  #AGMSCommunity”

Fuel Your Food Truck with AGMS

At AGMS, we help food truck owners get paid faster, book more events, and reduce stress with simple, mobile-friendly payment processing:

 Mobile POS for on-the-go payments (Clover Go, SwipeSimple)
 Easy invoicing and deposit collection for private events and catering
 Fair rates from 1.5%-3% with no setup fees or hidden costs
 U.S.-based support team that’s always here when you need us

Ready to roll? Join thousands of mobile business owners who trust AGMS to keep the line moving and the money flowing.